Take Two

I am a major fan of Seth Godin who is the acknowledged guru of all things marketing.  I subscribe to his blog which always has tremendous insight.  He posits today, Who answers the phone.  It is a great take not only on first impressions but empowerment of employees/associates.  When we started our new company, one of the cool things we did is hire an answering service so that all of our calls were answer by a live body.  This is much more personal than the automated phone menu and keeps you from winding up on websites like this one.  It helps us because the folks at the service find out what the need of the caller is and pass it along so that we can hit the call intelligently and running.  It’s a great read for anyone whose first point of contact with others is the telephone.